Contacts
Laurie Kelly
PwC's Private Company Services
laurie.n.kelly@us.pwc.com
(617) 530-4531

Trendsetter Barometer®

Each quarter, PwC's "Trendsetter Barometer" interviews Chief Executives of America's leading private companies.

Trendsetter Report

Trendsetter Q2 2016 infographic pack

Current Findings

Trendsetter Barometer® Q2 2016 - In these uncertain times, private companies remain focused on growth, though fewer plan to hire.

“Keep calm and carry on.” The iconic poster was meant to boost British citizens’ morale during the Second World War. But that maxim is just as apt now, in the wake of the Brexit vote and other tumultuous developments around the globe — including the heady election season here at home.

So, how are private companies reacting to all this?

It’s worth knowing. In the 21 years we’ve been running this survey, we’ve found that what private companies — still the core of the US economy — are thinking and planning can give us useful hints about where the nation overall is heading.

With respect to where the economy, specifically, is heading, a mixture of concern and uncertainty has been the prevailing sentiment among private companies this past quarter. Trendsetter businesses nonetheless remain confident in their growth prospects and that of their industries. We can see this in their investment plans and ongoing commitment to globalization. And although fewer are hiring, more are planning an uptick in expansion. In short, for all their uncertainty, private companies continue to drive the economy with a sure hand.