According to PricewaterhouseCoopers Management Barometer survey:
- Senior executives expect 9.6% revenue growth, on average, for the next 12 months, below the 10.1% achieved in 2004.
- Almost half (49%) expect increased spending for information technology over the next 12 months, up sharply from 42% in the prior quarter and 40% a year ago.
- 57% expect to add new workers in the coming 12-months. An average of 2.4% net new hires is expected.
Spotlight on Hiring
Fifty-seven percent of surveyed companies plan to add to their workforce over the next 12 months, while only 11% expect a net reduction, and 32% foresee no change. More technology companies, 62%, expect to add workers than non-tech businesses, 55%, although non-tech companies plan a greater average increase to their workforce.
Companies planning new hiring expect to grow revenues at a 10.8% rate over the next 12 months, compared to only 6.0% for other companies. Areas targeted for new hiring include: professionals and technicians, cited by 36% of those planning to add jobs, sales and marketing, 23%; white collar support, 21%; production workers, 19%; and skilled workers, 7%.
Barriers to Growth
Fewer surveyed executives than last year voiced concern about key barriers:
4Q04 | 4Q03 | |
| 33% | 35% |
| 30% | 38% |
| 26% | 28% |
| 25% | 34% |
| 14% | 21% |
| 12% | 18% |
Twenty-six percent noted concern about oil/energy prices. Areas of greater concern included:
| 25% | 17% |
| 24% | 16% |
| 23% | 19% |
“Business leaders appear more confident now about dealing with issues like regulatory compliance and competition from overseas markets,” said O’Connor. “But fluctuating energy prices are emerging as a concern for U.S. businesses and bear careful monitoring.”
PricewaterhouseCoopers’ “Management Barometer” is an established quarterly survey in the U.S. These surveys are developed and compiled with assistance from the opinion and economic research firm of BSI Global Research, Inc.
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services for public and private clients. More than 120,000 people in 144 countries connect their thinking, experience and solutions to build public trust and enhance value for clients and their stakeholders. “PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
Direct questions about Management Barometer to Pete Collins, survey director and publisher, at 646-471-4496 or e-mail to: pete.collins@us.pwc.com.
For more information about Barometer surveys, including recent economic trend data and topical issues, visit www.barometersurveys.com.





