Welcome to PwC's Barometer Surveys Publications


Each quarter we interview hundreds of CEOs, CFOs and Managing Directors of growing US-based businesses-large and small, public and private.

Barometer Surveys Home Page

Other PwC US Publications >>

tb_report   Trendsetter Barometer Business Outlook Report April/May 2012
The Private Company Trendsetter Barometer is one in a series of quarterly business outlook surveys from PwC. The survey provides a view on the 12-month outlook for revenue growth, new investments, new hiring plans, emerging business barriers and more.
Download
report   Manufacturing Barometer Business Outlook Report April 2012
The Manufacturing Barometer is a quarterly business outlook survey of senior executives of large industrial manufacturers in the United States. The survey provides a view on the 12-month outlook for revenue growth, new investments, new hiring plans, emerging business barriers and more.
Download
  Private companies rebuild IT budget to drive growth and efficiencies -- July 2011
With a focus on new growth opportunities and efficiencies, 29% of US private companies surveyed for PwC US's Private Company Trendsetter Barometer plan to increase their IT budget over the next year. In 2010, US private companies' allocated approximately 5.6% of their budgets to IT. This investment is expected to rise to an average of 6.6% over the next 12 months, a year-to-year increase of nearly 19%.
Download
  Private companies face talent shortage – March 2011
With their renewed optimism about the economy and intention to focus on strategic growth over the next 12 months, US private-company CEOs are making talent management a top priority. The majority (51%) of Trendsetter chief executives say that they need to fill certain skill gaps to meet their business objectives over the next one to two years, while 49% believe they have the right skills in place.
Download
  Private companies have plenty of capital – December 2010
Two-thirds of private-company CEOs surveyed for PwC US's latest Private Company Trendsetter Barometer report said that despite the economic downturn, their companies have had good (41%) or excellent (25%) access to capital over the past two years. Only 9% of executives rated their access to capital as below average or poor. Strongest access to capital was evident among three types of private companies surveyed: large companies (revenue over $100 million), international businesses, and product firms.
Download
  Private company CEOs size up healthcare reform -- August 2010
In the initial months following passage of the federal Patient Protection and Affordable Care Act (the "Act"), many leading private companies have continued to assess its potential impact on their organizations. A good number of them are still determining which changes they'll have to make to comply with the various new provisions, including those that will begin to take effect over the next several years.
Download
  Private-company CEOs—managing greater risk in pursuit of growth -- June 2010
Capital has been in good supply over the past two years, according to most of the 245 chief executive and financial officers interviewed from August to November 2010 for PwC's Private Company Trendsetter Barometer survey. Two-thirds say their companies' access to capital has been excellent or good, and most expect that over the next two years their ability to obtain capital will improve or remain the same.
Download
  Private-company CEOs—serious about unlocking the capital in their business – April 2010
As the economy recovers and markets stabilize, America’s leading private-growth companies are beginning to take a more optimistic view of their prospects. Many are now looking at mergers, acquisitions and divestitures as a means of unlocking the capital tied up in their businesses. PwC’s 4Q 2009 Private Company Trendsetter Barometer survey of 251 private-company chief executive officers indicates that approximately 72% of respondents plan to monetize the capital in their business over the longer term, with 38% saying they seriously plan to do so over the next five years.
Download
  IFRS Perspectives -- December 2009
While the US Securities and Exchange Commission (SEC) is not likely to issue a timeline for transition to the IFRS until 2011, by that time more than 150 countries will have already adopted the standards. Conversion activity is now becoming too significant for many US-multinational businesses to ignore.
Download
  Talent Management -- August 2009
Driven by the nearly universal concerns over the state of today's economy and its impact on corporate revenue within the industrial products industry, PwC surveyed senior executives at large US-based industrial manufacturers to assess human resources (HR) cost management trends and strategies, and to consider the effect such measures may be having on their short- and long-term talent management strategies. In addition, executives were asked about their efforts to identify, develop, and prepare rising talent within their organizations.
Download
  Preparing for Recovery -- June 2009
As optimism in the U.S. economy appears to have bottomed at a 16-year low and is now showing signs of recovery, 83 percent of CEOs interviewed for PwC’ Private Company Trendsetter Barometer survey report taking important business measures to offset the current and future impact of the recession, with 51 percent characterizing these efforts as "major."
Download
  Financial Crisis -- April 2009
As the world continued to feel the effects of the economic downturn in first quarter 2009, PwC reached out to a large number of US-based industrial manufacturers to determine their sentiments regarding the Troubled Assets Relief Program (TARP). Additionally, this survey uncovered the methods that organizations plan to use in their efforts to contain costs, their use of the credit markets, tax planning actions, and how companies view their cash management forecasting.
Download
  Setting a course for growth through the crisis -- March 2009
As optimism in the U.S. economy reaches a new 16-year low among private-company CEOs for the fourth consecutive quarter, almost 96 percent of CEOs interviewed for PwC’ Private Company Trendsetter Barometer survey report being impacted by the credit crisis and economic recession. However, those companies taking a proactive, higher-risk strategic approach to long-term business concerns while simultaneously managing the immediate demands of the current economic crisis are more strongly positioned to succeed.
Download
  Innovation and Technology -- January 2009
Many organizations today struggle to determine how information technology (IT) can help achieve business goals. In light of this, PwC asked senior executives from large US-based industrial manufacturers about their efforts to improve their IT functions while balancing cost pressures and the dynamic environment of today's business.
Download
  International private companies more confident -- October 2008
Leading private companies operating abroad project stronger growth despite significant operational challenges.
Download
  Preparing for a rising tide -- September 2008
Leading private company CEOs view the economic slowdown as an opportunity to strategically position themselves for future growth.
Download
  Carbon emissions strategies for manufacturers -- June 2008
Reacting to increased public attention on the issue of climate change, PwC asked senior executives from large US-based industrial manufacturers about carbon emissions programs and whether they have acted to reduce their emissions.
Download
  Operational effectiveness measures in manufacturing -- March 2008
In this special issue, PwC asked a panel of senior executives from large US-based industrial manufacturers about operational effectiveness and cost-reduction programs in their organizations. Download
  CEOs seek new ways to understand the networked consumer -- January 2008
In this special issue, PwC surveyed our panel of senior executives at US-based multinationals to determine how companies are engaging consumers in conversation to understand changing trends. The rise of new media provides a two-way channel for companies to seek out the attitudes, behaviors, and intentions of consumers—either when they talk to each other or to the company directly. In particular, we examined how well companies are using real-time digital outlets, such as blogs and social networking websites to engage consumers in conversation.
Download